Resources
Welcome to the 303 Marketing resource area. Here you will find a host of different resources aimed at making you a better marketer.
Some of these items are completely free, some (like books or courses) do have small fees.
Expense them, your boss will be fine with it!
27 B2B Marketing Ideas (free)
This mini-book PDF gives you 27 brilliant B2B marketing ideas to generate demand and build pipeline. What's not to like?
bang average. Thoughts on B2B Marketing (free)
bang average is Scott Addington’s free Substack newsletter for B2B marketers who want to rise above the sea of ‘meh’, build a stronger pipeline and make a meaningful contribution to revenue.
B2B Field Marketing 101 - Online Course (Udemy)
The Field Marketing 101 course offers the perfect start for any B2B marketing professional who is looking to increase their knowledge & become a more appreciated and respected member of their organisation.
The Dark Funnel - Online Course (Udemy)
Most B2B buying decisions are made long before a prospect fills in a form or speaks to sales - inside the Dark Funnel. This course explains how B2B marketing teams can use the dark funnel to support pipeline, improve sales conversations, and build trust earlier in the buying process
Escaping Average (book )
B2B marketing isn’t working. Budgets are shrinking, buyers are ignoring you, dashboards are lying, and far too many marketing leaders are still obsessing over MQLs like it’s 2012.
Escaping Average is a practical guide for B2B marketers who know something is broken - and want to fix it.
Escaping Average Content (book)
If you work in B2B marketing, you already know the playbook: write more, post more, run more campaigns, and hope something sticks. But most B2B content looks and sounds the same - it’s safe, dull, and it’s easy to ignore.
Escaping Average Content is about doing something different.