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Every engagement is shaped around the problem you need to solve, so prices vary according to the scope and level of support required. The guide prices below will give you a reasonable idea of what to expect.
Consultancy work is generally priced as a fixed project or monthly retainer, based on an agreed day rate.
Idea
Sessions
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Idea Sessions
Sometimes you need an experienced outsider to help untangle a problem, challenge your thinking or give a half-formed idea some proper shape.
Idea Sessions are focused one-to-one working sessions built around a specific marketing challenge. That might be finding new ways to generate pipeline, developing a campaign idea, improving customer retention, sharpening a proposition or deciding where to focus limited time and budget.
Before the session, I will ask you for some brief background so we can spend the time working on the issue rather than explaining it. During the session, we will examine the problem, explore possible approaches and identify practical next steps. You will receive a written summary of the ideas and recommendations afterwards.
Typical investment: £350 plus VAT for a 90-minute session.
Marketing
& Pipeline
Audit
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Marketing Troubleshoot & Pipeline Audit
When marketing activity is high but pipeline is not moving, doing more rarely fixes the underlying problem. The first job is to understand where the system is breaking down.
The Marketing Troubleshoot is an independent review of your current strategy, activity, messaging, campaigns and/or pipeline performance. I will look at how you define and target the market, how prospects move through the funnel, how marketing and sales work together, and whether your programmes are creating meaningful commercial movement.
You will receive a clear diagnosis of the main problems, the strongest opportunities for improvement and a prioritised action plan.
Typical investment:
Focused pipeline audit - £2,500 plus VAT
Full marketing audit - £5,000 plus VAT
Marketing
Planning
& Strategy
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Marketing Planning & Strategy
I work with leadership and marketing teams to turn commercial ambitions into a clear and realistic marketing strategy. Depending on your needs, this can include market analysis, ideal customer profile development, positioning and messaging, pipeline objectives, programme priorities, channel selection, budget allocation and measurement.
The output is a practical plan that your team can use. It will set out what you are trying to achieve, who you need to reach, what you need to say, what you should do and how progress will be measured. I can also remain involved to help the team build and deliver the programmes.
Typical investment:
Strategy and planning project: from £6,000 plus VAT.
Strategy, planning and implementation support: usually £10,000–£25,000 plus VAT.
Ongoing strategic support: from £3,000 per month plus VAT.
Marketing Mentoring
Marketing Mentoring
Marketing can be a lonely job, particularly when you are the only marketer in the business or have recently taken on a bigger role.
Mentoring gives you regular access to a senior B2B marketer who can help you think through difficult decisions, review plans and ideas, prepare for important conversations and stay focused on the work that matters.
Sessions are shaped around what you are dealing with at the time. That might include building your annual plan, managing stakeholders, improving your relationship with sales, making a case for investment, developing your team or handling a programme that is not delivering. Typically mentoring includes 2 60-minute session each month, with email support between sessions.
Typical investment: From £450 per month plus VAT. (3 month minimum)
Content
Strategy
Content Strategy
Content should help buyers understand their problem, evaluate their options and choose your business. Too much B2B content is produced because the calendar says something needs to be published rather than because it has a useful commercial job to do.
I can help you develop a content strategy based on your buyers, their questions and the decisions they need to make. This can include audience analysis, content themes, campaign concepts, formats, distribution, editorial planning and measurement.
I can also help create the content itself, including whitepapers, guides, articles, campaign assets, webinar narratives and sales enablement material. Projects can cover a single high-value asset or a broader programme of connected content.
Typical investment:
Content strategy project: from £3,500 plus VAT.
Whitepapers and guide creation: from £3,250 plus VAT
Founder-led
Content
for LinkedIn
Founder-led Content
Senior leaders usually have plenty worth saying. The difficulty lies in finding the time, shaping their thinking and publishing consistently without producing posts that sound generic or manufactured.
I work with founders and executives to turn their experience, opinions and observations into credible LinkedIn content. The process usually begins with a regular conversation in which we discuss current issues, customer conversations, business lessons and developing points of view. I then turn those ideas into posts written in the executive’s own voice.
The service can include content direction, interviews, writing, editing, scheduling support and a regular review of what is generating useful engagement. The emphasis is on building authority and familiarity among the people the business wants to reach.
Typical investment:
LinkedIn content package: from £1,500 plus VAT per month.